Being the person in charge of the social media is often time consuming especially when one starts surfing through the web getting caught up in other people's social media. It was a couple of months ago that I found myself caught up in a Tweet from Jelastic. It was basically an invitation to help them find the world's most interesting software developer. And my mind started buzzing with the fact that our Bill Sikkens was a pretty interesting and unusual software programmer with a very wide background of experiences and interests. So I courageously dived in with the notion that my friend should be the most interesting developer in the world! Okay, maybe I am getting carried away here, but he does have a pretty interesting background and knowledge base. So I wrote up a quick submission to Jelastic and warned Bill of my submission for him to be considered. And guess what? He has been named one of the Most Interesting Developers for the month of August. To read their article about him just follow the link below. http://blog.jelastic.com/2014/09/09/meet-william-sikkens-one-of-augusts-most-interesting-developers/ Who knows where this will lead, but it has been good fun while getting caught up in the wave of social media.
As a company that focuses on business to business sales, marketing has been problematic. Old conventional sales techniques do not work for a company such as ours. The billboards, newspaper ads, mailers, and TV commercials work great for companies providing products to a normal consumer based client strategy. The consumer will see the advertisement with a photo of a great pair of shoes or an awesome trip to an exotic location and be inspired to seek out the product, but we offer services for helping companies that are required to be HIPAA certified, or require banking industry level secure data bases, or that need custom software. We have a very specific audience. We cannot post a photo of finished code saying, “Our code is awesome and come on down and get it!” Even though it is, but often the code is like a secret recipe or nondisclosure material for the client, and you don’t share that information. So we have to be a part of the new exchange of ideas and connections through social media because we have to be careful on how we spend our marketing funds. The smart companies in this economic climate are the ones that will get to finish the race, and social media is part of that plan. And it looks like that is soon to be the way for everyone including those retail companies that can present pictures of products and induce costumers to come and shop. According to an article in ClickZ.com the usage of social media by adults is up 800% over the past 8 years. I suspect this move is fueled by a poor economy that has forced the general population to choose what is most