marketing Archives - We Are Technology

marketing

Home/Tag:marketing

Windows 8 – A danger to losing productivity

I am pretty good on a computer. I may not be an expert but I can do all the normal expected tasks on a computer that any employer would require such as using office type software, design software, browsers, adding software and hardware to a setup, and can change settings to customize the desktop for pictures, fonts, and screen sizes.   I don’t have any problems attaching files to emails and so forth and know how to update or add software like Adobe Acrobat to be able to look at pdfs files.   My first computer was an Atari with an ultra clear black and white screen with no actual hard drive.   We used the 3.5 floppy disks with software on them and relied on the ram D drive, which was like virtual or cache memory.   This all sounds very primitive now, but it was amazing to have for writing college papers and my own personal manuscripts.   I played a few games, but the computer was a vital tool for me for my education and my creative outlet, which was writing. Now I am faced with an unpleasant situation.   I have this beautiful Lenovo Ultrabook that is an i7, but I can barely make it work for the things I need to do.   I just got through having a Toshibi i7 that came with a faulty keyboard and a used hard drive, and no, it was not refurbished but brand new.   This last Toshiba was also the cause for the NetObjects software to not run correctly nor the Wacom tablet, and countless other odd problems that I have had to endure over the past years.   So I decided to never buy a Toshiba laptop ever again after

How “now” is wearable technology?

Being a writer for a company site such as We Are Technology forces me to be on the constant lookout for new topics and old topics to write about concerning technology. I have to ask myself what does our audience want to hear about? And what do they need to know about? These are important questions since as the company writer, I want to serve our clients, company followers, as well as the company itself. And in the past we have discussed wearable technology and I think it has a future, but my question is….how soon is that future? So I started asking myself how often have I seen people in everyday life wearing and using wearable technology? And I was forced to respond that I only know one person who owns and uses such a device and that I have not seen anyone wandering around wearing Google Glasses or other smart devices. So what is happening? Am I too isolated to know the reality of how the market place has responded to these devices? Also, why have I not seen these products prominently displayed in stores either, and the items I see online are often Photoshop concept type drawings made to look very real to present the idea of the potential product, but not something actually produced and ready. So I have asked one of our top software programmers, Devin R., who happens to own a smart watch what he thought of the item. And this is what he shared with me. He purchased a Pebble from Best Buy since he had been following the item’s progress since it was on Kickstarter in 2012. The purpose behind the smart watch to be able to

By |May 1st, 2014|Categories: Wearable Technology|Tags: , , , , , , , , , , , |Comments Off on How “now” is wearable technology?

Net Neutrality

This is a really important topic for everyone that loves technology, everyone who wants to work with technology, and everyone who wants to invent/develop things that work with technology.  I don't know how to emphasize this any greater.  It's really important.   And I hate politics, but this is something that everyone should be looking at closely. Allowing company's - ISPs - the ability to censor what is affordable and what is not - is a big step in losing another major freedom in our lives and it will only hurt the poor and startup/small business owners.  It could also open doors for businesses with political or religious agendas to censor what they think is fit for their customers to see.  This is no joke.  I have had personal experience with emails being censored by an ISP company because they did like an email with a swear word in it.  (I have a friend who swears a lot in his emails - and his messages were being held back because of an outsider's opinion of what is right and wrong.)  It should be up to me to decide if my friend should not swear in emails to me and not some company that is supposed to be providing Internet and cable service. I came across this article on the BBC that I wanted to share.  They write so well and explain the situation much better than I can.  Please read this and be aware of how your technological rights may be decided by strangers who may not like you or think the same way you do. http://www.bbc.com/news/technology-27141121 G. Winkler (c) 2014 Technology Artist We Are Technology by Cumulus Technology

Cumulus Technology’s very own Expert

Technology Architect, Bill Sikkens who is also the CEO and brilliant programmer of over 20 years for the We Are Technology brand by Cumulus Technology has embarked on a new twist in his rather diverse  body of professional experiences.  His unique software experience in designing and writing security, medical, and database systems has granted him the necessary expertise to be able answer important questions regarding the nature of technology today.   So when he approached local KOH Radio Show Host, Dan Mason, to see if he would be interested in having him on for a second time after a successful interview back in June 2013 in his quest to get the word out about the We Are Technology brand, fortune smiled on Cumulus Technology.    Bill received another invitation to join Dan Mason on his show to speak about technology, which has become the beginning of a wonderful series of interviews featuring our very own Bill Sikkens as a voice of technological expertise on several west coast radio shows. Starting with interviews with Dan Mason on KOH Reno, the Book Hound on Fox Radio, Morning News with Steve Leader on KXL Portland, American Matters with Dave Asher, Executive Director of Buy Local Nevada & the Green Business Chamber on Fox Radio, and the latest appearance on Profiles in Business with Chip Evans, Bill has just begun a series of on air appearances which will offer opportunities for the general public to have their technology questions answered on air.  If you would like to suggest topics that you would like addressed, please go to the Ask Your Question button on the right hand side of the WeAreTechnology.com website and submit your question. Photo taken during Bill's latest

By |February 20th, 2014|Categories: Technology, Wearable Technology|Tags: , , , , , , , , , , , |Comments Off on Cumulus Technology’s very own Expert

The Green robot leaves the Apple in the dust…

Hand held devices are vital for modern marketing opportunities, and choosing the right one is essential. Knew that would get your attention. For those of you who are keeping track of the race between Android based products and Apple based products, here's an interesting bit of information for you.  This is especially useful when trying to decide what platform to develop your company Mobile App in. We generally suggest doing more than one, but if you had to make a choice and only do one, then this is the article that you should read. Android verses Apple in the market.

By |February 17th, 2014|Categories: Marketing, Mobile Apps, Smart Phones, Technology|Tags: , , , , , , , , , , , |Comments Off on The Green robot leaves the Apple in the dust…

On Radio today!

Today at 4pm Pacific Standard time William Sikkens, our Technology Expert, will be chatting with Dan Mason on his KOH Newstalk radio show.  You can access the radio show via the web by just going to KKOH.COM   There is a red link button in the upper right hand corner of the website that says "Listen Live".  Click that button and it will start the stream.  The topic today should be the latest trends and advancements in technology.

Blue Ribbon in Las Vegas, Nevada

It was a clear Las Vegas morning when the Cumulus Technology Team started to prepare for the day that would be the ribbon cutting event with the Las Vegas Metro Chamber of Commerce.  One could not ask for a nicer day in Las Vegas.  The weather was perfect with comfortable temperatures. Firehouse setting up the food with the help of Nicolina Davi - Chaz's assistant. A quick photo before everyone arrived to document the occasion. Oh hey! Look it's me posing with the new Las Vegas Metro Chamber plaque and the We Are Technology banner. Chaz Wellington, the Major Accounts Architect –VP Las Vegas Development, did all the ground work to prepare for the occasion that was catered by Firehouse Subs, which - by the way – everyone thoroughly enjoyed.  Georgia Allen, Member Relations Coordinator for the Las Vegas Metro Chamber of Commerce came with chamber members and assistants to make our celebration official with the Giant Scissors and Big Blue Ribbon that we all signed afterwards. William Sikkens The CEO, William Sikkens, of Cumulus Technology, Inc.  was interviewed by local station Fox 5 Las Vegas and was later presented with certificates from each of the state officials that were in attendance.   After cheerful presentations were made then came the final big ribbon cutting moment followed by photo opportunities, announcements, and introductions by Stevie Kellum of Next Best Bartender.  Cumulus Technology is a Strategic Partner with Next Best Bartender and are the website developers of www.NextBestBartender.com along with the Mobile App that is soon to be released. Field Representative Stephen Paredes for Congressman Joe Heck making his presentation to William Sikkens and Cumulus Technology.

Technology and Marketing

As a company that focuses on business to business sales, marketing has been problematic.  Old conventional sales techniques do not work for a company such as ours.  The billboards, newspaper ads, mailers, and TV commercials work great for companies providing products to a normal consumer based client strategy.  The consumer will see the advertisement with a photo of a great pair of shoes or an awesome trip to an exotic location and be inspired to seek out the product, but we offer services for helping companies that are required to be HIPAA certified, or require banking industry level secure data bases, or that need custom software.  We have a very specific audience.  We cannot post a photo of finished code saying, “Our code is awesome and come on down and get it!”   Even though it is, but often the code is like a secret recipe or nondisclosure material for the client, and you don’t share that information.  So we have to be a part of the new exchange of ideas and connections through social media because we have to be careful on how we spend our marketing funds.  The smart companies in this economic climate are the ones that will get to finish the race, and social media is part of that plan. And it looks like that is soon to be the way for everyone including those retail companies that can present pictures of products and induce costumers to come and shop.  According to an article in ClickZ.com the usage of social media by adults is up 800% over the past 8 years.  I suspect this move is fueled by a poor economy that has forced the general population to choose what is most

By |October 17th, 2013|Categories: Marketing, Technology|Tags: , , , , , , , , |Comments Off on Technology and Marketing

Transforming our brains with technology or is it marketing?

How technology is transforming our brains is an interesting article to contemplate, and an argument that has been discussed for centuries as the author does eventually point out, but I observed something interesting about how this article was written. To me, it did not flow well and was divided into chunks that did not easily transition but relied upon bold type face and paragraph spaces to suggest a new and different point was being made. Perhaps the author was not fully aware that his writing style has been affected by technology and modern marketing.  Just something to think about as technology continues to change how we think and react. As our world changes with each new development in technology so does our priorities.  Quality written news articles are hastily published, and I find myself rushing as well to put out the latest blog or shared article.  We now live in a society where constant media presence is expect and regarded as highly desirable.  Every author with the responsibility of being the social media director needs to remember that they too are being affected by what they are exposed to. http://www.digitaltonto.com/2013/how-technology-is-transforming-our-brains/#more-14454 And here is the article that the writer in the above article refers to about The Twitter Trap. http://www.nytimes.com/2011/05/22/magazine/the-twitter-trap.html?_r=3&

By |October 7th, 2013|Categories: Technology|Tags: , , , , , , , , , |Comments Off on Transforming our brains with technology or is it marketing?

The Amazing Trend of Wearable Technology

I think we are just beginning to see the start of the wearable technology trend.   And as time goes on more and more creative minds will find ways to make wearable technology a part of our daily lives.   It seems to me that the door was really opened by several key events to make this a reasonable reality: the devices are getting smaller and smaller, the technology is getting more reliable, and finally the introduction of wifi and Bluetooth technology. This design could be strapped to the belt or put into a pocket while the previous design was worn on the chest and a stethoscope style set of headphones were used. The next style was even smaller and silver in color. Anytime we can remove the electrical cord from the equation there becomes a wonderful freedom from that chain to the wall called the data cable or electrical cord.   It is easy to see how the cell phone has metamorphed from a giant heavy walkie talkie looking device with a large antenna poking out from the top to the sleek smart phones that don’t just do phone calls.   They are actually small handheld computers that allow us to play games, keep track of business and personal data, take photos as well as keep communication going.   I am still learning what my smart phone can do, and I am sure that I will never fully realize its amazing potential.   You have to realize that I bought it because it was a mobile telephone, and not for any of the other wonderful features it offers. When I was in high school the first signs of wearable technology coming to market were apparent

By |August 28th, 2013|Categories: Technology, Wearable Technology|Tags: , , , , , , , , , , , , |Comments Off on The Amazing Trend of Wearable Technology