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The Green robot leaves the Apple in the dust…

Hand held devices are vital for modern marketing opportunities, and choosing the right one is essential. Knew that would get your attention. For those of you who are keeping track of the race between Android based products and Apple based products, here's an interesting bit of information for you.  This is especially useful when trying to decide what platform to develop your company Mobile App in. We generally suggest doing more than one, but if you had to make a choice and only do one, then this is the article that you should read. Android verses Apple in the market.

By |February 17th, 2014|Categories: Marketing, Mobile Apps, Smart Phones, Technology|Tags: , , , , , , , , , , , |Comments Off on The Green robot leaves the Apple in the dust…

On Radio today!

Today at 4pm Pacific Standard time William Sikkens, our Technology Expert, will be chatting with Dan Mason on his KOH Newstalk radio show.  You can access the radio show via the web by just going to KKOH.COM   There is a red link button in the upper right hand corner of the website that says "Listen Live".  Click that button and it will start the stream.  The topic today should be the latest trends and advancements in technology.

Music in my ears?!

This is one of those unusual articles that we just don't seem to hear about in the US market even though it involves a large US company - Disney!  And since our company is about technology and the use of it, it only makes sense that we would want to share this with our clients, associates, team members, and social media followers that love technology. Gotta love the BBC. http://www.bbc.co.uk/news/technology-24031948

By |October 31st, 2013|Categories: Marketing, Technology, Wearable Technology|Tags: , , , , , |Comments Off on Music in my ears?!

Technology and Marketing

As a company that focuses on business to business sales, marketing has been problematic.  Old conventional sales techniques do not work for a company such as ours.  The billboards, newspaper ads, mailers, and TV commercials work great for companies providing products to a normal consumer based client strategy.  The consumer will see the advertisement with a photo of a great pair of shoes or an awesome trip to an exotic location and be inspired to seek out the product, but we offer services for helping companies that are required to be HIPAA certified, or require banking industry level secure data bases, or that need custom software.  We have a very specific audience.  We cannot post a photo of finished code saying, “Our code is awesome and come on down and get it!”   Even though it is, but often the code is like a secret recipe or nondisclosure material for the client, and you don’t share that information.  So we have to be a part of the new exchange of ideas and connections through social media because we have to be careful on how we spend our marketing funds.  The smart companies in this economic climate are the ones that will get to finish the race, and social media is part of that plan. And it looks like that is soon to be the way for everyone including those retail companies that can present pictures of products and induce costumers to come and shop.  According to an article in ClickZ.com the usage of social media by adults is up 800% over the past 8 years.  I suspect this move is fueled by a poor economy that has forced the general population to choose what is most

By |October 17th, 2013|Categories: Marketing, Technology|Tags: , , , , , , , , |Comments Off on Technology and Marketing